Girl RiderTM is a brand created to fill the rapidly expanding and underserved niche of women's athletic apparel. The surfer girl image is cresting in pop culture and everyone from Hollywood to Mattel is taking notice. This trend will continue as more young women choose surfing as a legitimate alternative to soccer or basketball.Female athletes are competing at the highest level with men and getting worldwide recognition in many categories. The success of Women's World Cup Soccer in 1999 and the Women's Olympic Basketball Team in 1996 have had a significant impact on the way female athletes are perceived. This new breed of capable female athlete is driving the demand for athletic apparel, accessories and hard goods designed specifically for women. Athletic apparel for women is a booming, high- growth industry with huge potential for new brands.
