PEL is a leading manufacturer of electrical goods in Pakistan, focusing on both industrial and consumer segments. The Company has a strong foothold in the power equipment market and is well established in the home appliances market. Power Division primarily manufactures transformers, energy meters and switchgears and is a major supplier to WAPDA and KESC, holding market share of 40% in transformers, 35% in energy meter and 33% in switchgear. Company has also entered into production of Power Transformers and construction of Grid Station on turnkey basis.Appliances Division of PEL is a leading player in the domestic home appliances market and specializes in refrigerators and air conditioners with an estimated market share of 36% and 7% respectively. Over the last five years the Company has made notable progress in increasing sales and profitability through product innovation, competitive pricing and strong distribution network.
