A GROUP OF INOVATIVE PEOPLE WHO CAME TOGETHER,TO BRING A SALON HAIR COLOUR PRODUCT TO THE CONSUMER MARKET, VIA LARGE GROUP RETAILERS AND PHARMACY ON A GLOBAL BASIS. MEDIA SUPPORT TO BACK THE BRAND AND CREATE MORE AWARENESS WITHIN THE DEMOGRAPHIC THAT THE BRAND IS ANGLED AT THE 14-35 YEAR OLDS. GIVING THE CONSUMER A CHOICE FROM THE MAJOR BOX BRANDED COLOURS CURRENTLY ON SALE IN THIS MARKETPLACE.
