Soho Niaga or Sonia for short, started doing business in the year 1992 in Jakarta, Indonesia. We have more than 24 years of experiences in selling, and producing Islamic clothing and other apparels. We have 7 stores being operated nationwide with 2 factories that supply goods to our stores and our customers. We have a high customer satisfaction, which allows us to become a strong and consistent business for more than 24 years.
Sonia was just a small business when it first started, at first the company only import its goods from overseas. After 3 years of being in the business, we decided to start producing our own goods since it was hard to find and import high quality goods that are affordable at the same time. In the end, we decided to produce our own goods in order to achieve our high standard, and as a result many customers find Sonia's own product to be superior in terms of quality and price than other competitors.