The label atreyee basu is synonymous with womenswear that includes a casual line consisting of lounge clothing and a couture line consisting of ethnic and formal wear.
Working with natural fabrics like, cotton, linen, silks, crepes and georgettes, the clothes are mainly texturised with stitches, pleats, pin tucks and other techniques. A variety of dyes such as vegetable, bandhni along with printing methods and surface ornamentation are used to transfer simple yarns into rich fabrics. The usp of this brand lies in the restoration of age old handlooms and handicrafts as an integral part of modern design.
The casual line ranges from rs.1500 to rs.5000 and the couture line ranges from rs.4000 onwards.
The brand sells all over India and also to Bangladesh.