~ Our Company ~ We think it was the 'Chai' to blame ! We don't know the start, untilwe were in deep, how and when ? It used to be coffee to start thingsfor the IT people, which we were all along; and here we were drinking`Chai` that day. We had crossed the line. The outcome had to bedifferent, but so different ! we couldn't have thought or imagined.The next step would have been a better corporate job, a bit up theladder, the conference calls, meetings & presentations, but we foundourselves standing on a two hour bus ride with soiled footwear in rural India. Colors Of Craft, is an idea which was questioned, as we spoke of it;of being too ideal to be practical i.e of setting up a channel so toensure equitable and fair pricing for art work which was native,indigenous and to further the revival of the lost. The requisite being,the due, given to all & at all steps in between right from the artisan to the other side, the buyer. Though our edges were rubbed by reality & facts on ground as wetraveled the rural, in search of art & craft, things looked coequal asin any field, where pursuance would decide the final outcome, and sowe are and so is Colors Of Craft. Our Logo Is inspired by the famous story in the ancient text of Panchtantra literally translated as 'Five Principles or Techniques' written around 3rd Century BC. Of its many stories, the one where five blind men try to describe the elephant by their limited perception of touch & feel. One describes it as a tree other as rope; as each touchesthe elephant. We feel the same, that unless the art is described as a whole along withits origins & its journey into your hands, it would be incomplete in its expression. Taking this thought & bringing forth as a whole, is our symbol, our logo.
