It is our mission to maintain a spirit of GENUINENESS andAUTHENTICITY both in our products and in our workplace. Our utmostpriority is to provide OPTIMISM and SUPPORT by developing new andfresh products each season. We are about ACTION by making itpossible to maintain the inner sense of self. We maintain a HOPEthat if Hats With Heart ever went out of business, it would bebecause a CURE was found and the rigors of chemo were no longer andissue.