Ülker is a major manufacturer of food products, which are exported internationally, to 110 countries. The company's core products are biscuits, cookies, crackers, and chocolates, although Ülker has expanded to other product categories. On November 3, 2014, it was announced that Ulker's parent company Yildiz Holding agreed to purchase of United Biscuits of UK for a reported £2.2 billionOne of its more recent products is introduced in the Turkish market in 2003. The advertisement of Cola Turka featured actor and according to local sources cut 10% off its prices due to the success of the Cola Turka launch.Ülker received the "Candy Company of the Year in Europe" award from the European Candy Kettle Club in 2004. In December 2007 the company agreed to acquire from Campbell Soup Co. for $850 million.