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Big Traders

Business Type:Trading Company
Location:Punjab
Year Established:1991
Number Of Employees:51 - 100
Country/Region:Pakistan
Main Products:Rice,Toffy,
Company Introduction:

ABOUT RICERice is unique among cereal grains in that the entire polished grain is eaten while othercereals are usually processed before they reach the consumer. Grain quality in rice is, therefore, a very sensitive issue. Interests and priorities of different sectors of rice industry are different. Farmers are interested in early maturity and high yield that would give them high returns in the form of good produce and provide enough time for sowingsubsequent crops including wheat. Miller's interest is high head rice recovery. Traders prefer attractive physical appearance (shape and size), whiteness and uniform grain size.For consumers, quality encompasses a complete range of visual, sensory and palatability criteria that include impressive appearance of raw as well as cooked rice texture in terms of stickiness/flakiness and appealing aroma.Rice grain quality depends on intrinsic quality of rice variety (appearance, milling quality and cooking characteristics), environmental conditions (temperature, humidity, rainfall) and management practices such as use of healthy seed; optimum sowing time; balanced and timely application of fertilizers; proper harvest and post-harvest operations, use of modern milling and polishing machinery etc.

Contact Person:Atif
Job Title:Marketing MG
Telephone:
Fax Number:
Address:Gali Pendi Arayia Sialkot, Punjab