New Distributor for Nigerian Fine Food RetailersPosted by Yom Odeneye on 14/05/2013 in Retail & Industry The team behind Boosh Produce Farmers has launched a newdistribution business based in Slough. Nigerian Fine Food Limited hopes to set itself apart from otherdistributors by only stocking a limited number of products. New products are promoted to retailers when launched, and clientsare supported through personal visits, POS material, samplingactivities and product support. Yomi Odeneye, director of Nigerian Fine Food Limited, said, “Wetake hand selected products for their unique qualities and wededicate time and effort in selling each brand, and theirindividual stories. We purposely keep the number of producers lowto sell their products effectively, with concentrated effort.” Babatunde Ajibulu, also a director of the company, added, “We wantto supply an unbeatable service offering not only a unique range ofproducts but an opportunity to increase business with promotions,brand awareness, media coverage and sampling. We have a modern,proactive, flexible approach with our business and our intentionsare to give our customers a reliable service based on individualrequirements.” The company is fulfilling its orders in the first week of June, andwill be delivering locally via its own vehicles and nationallyusing a courier service.
