As the founder and the president, Mr. Yu-Tien Chen has been committed to establishing Love Nature as an excellent brand in the natural food industry. In 1992, he founded the Yueh Feng Company and created the brand Love Nature with the mission For the Green Future. As the business grows, he is dedicated to putting heart and vision into the company.ResponsibilityGiving birth to a new way of tasty healthy eatingOptimistBoth business growth and environment conservation can be achieved together.PragmaticView the good life a balance act between the divine and the everyday.ChallengeManage for profit and for the common good.Our MissionWe dedicate in producing nutritious and tasty food without adding any artificial additives. Our success is built on the quality service, relationships and mutual trust.We are not in business to maximize profits by cheating our customer or skimping on quality.Our vision for the future is to be the customer's best choice for natural food. The ecosystem and customers' needs will determine our path. Our values will guide us.
