Central Proteinaprima is successful by stringently focusing on one overriding mission: Quality. We take a hands-on approach to providing quality products, from harvesting through processing, storage, transportation, and delivery. By closely monitoring every step, we can control our products destiny, and assure our customers of unparalleled quality. By this unwavering commitment to excellence, CP Prima is one of the key major exporters of frozen seafood to institute a self-inspection program. It is through measures like this, that CP Prima has become synonymous with the word quality. In addition, we are able to guarantee a higher level of freshness by reducing the lead-time between harvesting and processing because our processing facilities are located on the same site as our ponds. Due to our reputation for producing high quality frozen shrimp products, we are able to sell all of the frozen shrimp products we produce in a given year, and typically command premium selling prices in the process. We also command premium selling prices for our feed products due to our use of high quality ingredients in the formulation of our feed products. We capture approximately 40 to 50 percent market share for shrimp and fish feed in Indonesia, respectively, mainly due to the strength of our brands and the high quality of our products.Conventional: Conventional products are the most basic product form and include head on and headless shrimp.Value-Added: Value added products are shrimp that have been transformed in a way that increases the value and usability of the products, examples of this form include peeled, de-veined, sushi ebi, and nobashi ebiFood Products:Food products are the most complex variety of our products and include substantial processing to create products such as breaded shrimp, shrimp burger patties, shrimp gyoza, and frozen meals.
