1.Unique Selling Proposition (USP) requirement: High Calcium Mackerel Fish in tomato sauce with at least 3 year shelf life.2.Product Benefit Requirement: A mackerel fish gourmet with high calcium and essential nutrition and long shelf life.3.Product Apparent / Form Requirement: Modern and hygienic look reflecting health-supported quality. 4.Per* Type: original scent with less fish smell or with great recipes that attract consumer fine intake.
